Before going live on PieShell's homepage or being promoted on our marketing channels, we require every project owner to raise 25% of their first stepping stone goal from their own audience in the first 2 days after launch. This is what is referred to as the "pre-funding" phase of the project. Read more about critical steps you should take to succeed during Pre-Funding.
If a project is unable to hit this 25% threshold by the end of their first 2 days, all pledges will be canceled and the project will be taken down.
If a project hits this 25% threshold, it will then go live on PieShell and promoted through our marketing channels after the 2-day pre-funding period ends. This is done automatically - no action is required from the project owner.
Why Do We Require Pre-Funding?
A project which can reach 25% of its goal within the first few days of launch has a 70% higher likelihood of hitting its first stepping-stone goal. As a result, we've chosen to make this a requirement on to help project owners have a higher chance of success!
Pre-Funding Contribution Rules: What Counts and What Doesn't?*
- All pre-funding contributions should be small, crowd-like contributions.
- Any one contribution cannot equal or exceed 10% of the first stepping-stone goal.
- Multiple contributions by the same person are not allowed.
- Self-funding by the project owner, project team or anyone from the company's email domain are prohibited during pre-funding. However, project owners and teams are welcome to contribute after the 2-day pre-funding period ends, if they so choose.
*Please note the above rules ONLY apply during pre-funding. Once the 2-day pre-funding period ends, any and all contributions are acceptable.